Samsung joins HEVC Advance patent pool

High efficiency video coding patent licensing pool HEVC Advance said Samsung Electronics has become both a licensor and licensee of the HEVC Advance HEVC/H.265 Licensing Program.

“As a licensor, Samsung will make its essential patents available through the HEVC Advance patent pool, which provides a transparent and efficient licensing program for HEVC/H.265 essential patents,” said HEVC Advance.

“As a licensee, Samsung gains access to a large portfolio of valuable patents essential to implementing the HEVC/H.265 video compression standard.”

HEVC Advance CEO Peter Moller: “We are very excited that Samsung has chosen to take the lead in bringing 4K UHD technology to the marketplace as well as supporting our efforts at HEVC Advance to facilitate the efficient licensing of the HEVC/H.265 IP that makes 4K UHD technology possible.

“Having the support of the largest consumer electronics company in the world, and a leader in innovation with one of largest and most important HEVC/H.265 patent portfolios, will help eliminate HEVC/H.265 IP barriers and further accelerate 4K UHD adoption — a big win for consumers and all market participants.”