Database marketing company Acxiom said it has been issued five new patents for data processing and management technology.
“Designed to support the data science underlying Acxiom’s best-of-breed marketing solutions, the new patents extend Acxiom’s leadership in people-based marketing and ethical data use,” said Acxiom.
Acxiom said it now has a total portfolio of more than 50 issued and pending patents.
Acxiom CEO Scott Howe said: “These newly issued patents demonstrate Acxiom’s focus on innovation and commitment to solving the pressing data challenges that stand in the way of great customer experiences.
“These important additions to Acxiom’s patent portfolio also showcase our dedication to protecting consumer privacy, safeguarding data, and enabling trust throughout the marketing ecosystem.”