Patent for Shoppable’s ‘universal shopping cart’

New York-based e-commerce company Shoppable said it secured a patent award for its “universal shopping cart” technology.

It said the patent covers technology “that enables a multi-retailer checkout, also referred to as universal checkout, and effectively serves as the closing bell in the race to develop a scalable solution that aggregates purchasing from multiple vendors into a single checkout.”

Shoppable added: “This kind of technology is used by companies selling products that are fulfilled and shipped from different e-commerce sources.

“Aggregating products into a universal shopping cart with a single check-out has multiple benefits to different constituencies in the e-commerce ecosystem.”

Heather Marie, CEO of Shoppable said: “We see this patent as recognition for our leadership in innovation for building what many consumers really want from e-commerce – the ability to buy what they discover wherever they are online.

“With the patent now in tow, we are excited to continue developing commerce opportunities and licenses for platforms, social media and digital media entities.”