AppTech retains DiNovo Price for patent licensing

AppTech Corp. said it retained DiNovo Price LLP to “focus on immediate patent and technology licensing” and supplement its licensing and intellectual property strategy.

AppTech’s patent portfolio consists of four issued US Patents covering mobile payments and application-to-person (A2P) two-way SMS marketing and advertising.

AppTech said it has also developed intellectual property “for multi-factor authentication (MFA) using simple text communications.”

AppTech said its patented technology is being used by more than 600 enterprises and brands in the US “including over fifty percent of the Fortune 500.”

AppTech CEO Mickey Gross said: “The IP and technologies created by our engineers and acquired by AppTech were developed prior to smartphones and it is important that we have a sound licensing strategy to protect our current and future clients.

“Retaining DiNovo Price LLP will provide us with guidance to maximize our opportunities that our global portfolio represent.”

DiNovo Price LLP founding partner Drew DiNovo said: “AppTech’s IP is potentially far-reaching and is well positioned to impact mobile transactions globally.

“Our firm has substantial and proven expertise in the high-tech patent space and will be working closely with AppTech to develop and implement a licensing strategy based on sound and global business practices.”